Hard Rock Cafe – Mall of America

Hard Rock Café opened a 16,352 square foot two-story restaurant at Mall of America in late August 2014. The restaurant accommodates 377 guests in a variety of dining and bar spaces throughout both levels of the restaurant. The property features the iconic Rock Shop, two feature bars, a live performance stage, and an interactive Rock Solo Wall, which is a large touch screen that allows guests to virtually explore all memorabilia displayed in the restaurant. The building’s interior and exterior design portrays clean lines and a minimalistic design throughout the space. The exterior façade consists of oversized windows spanning floor to ceiling providing views into the space which reinforces a visual connection to the iconic elements that make up the brand. The first level bar incorporates an artistic interpretation of 1980’s boom boxes integrated with glowing lights creating dramatic shadows. The restaurant celebrates musical artists connected to the Minneapolis region, such as folk-rock singer-songwriter Bob Dylan and singer-music producer-songwriter Prince. In addition to artists’ memorabilia within the space, there is custom artwork illustrating an abstract image of an artists’ face constructed from metal chains suspended between booth seating. The focal point of the restaurant is the stage, visible from both levels, integrating theatrical stage lighting and special effects that replicates pyrotechnics exploding along the back walls of the stage.